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ZCO2

Marketing and engagement platform using social game mechanics for sustainability campaigns

About

We make carbon offsetting social, fun, and simple. ZCO2 is a marketing and engagement platform that uses mobile and social media channels, and a gamification framework, to enable companies to launch customer campaigns built around UN-certified CO2 emission credits. Unlike other sites focused on allowing businesses to purchase carbon credits, ZCO2’s platform helps companies engage their customers by offering rewards (in the form of products, discounts, or points in existing rewards programs, as determined by the sponsoring company) that are exchanged for “Zs”, all while also offsetting carbon emissions from their own operations (i.e., ZCO2 retires the quantity of carbon credits allocated to a given campaign in official registry accounts). Companies sponsoring ZCO2 campaigns benefit not only from spontaneous media that is tied to sustainability, but also from increased sales resulting from loyalty strategies based on customer participation in campaigns through ZCO2's platform.