Tool-Be | The Art of Growing

Tool-be aims to support mom’s and dad’s to appropriately stimulate the baby development through its 1st year, based on a simple but revolutionary system, that facilitates mother’s life during the overwhelming baby’s 1st year. It saves time and money and supports her and the people who take care of the baby, taking advantage of these first months, crucial for the baby’s neural connections, avoiding the wasting of valuable and unrecoverable time for the baby’s development. First release: The “Growing KIT”: A complete package, including a book (based on scientific and medical research) with activities for the 365 days, songs composed specially for the activities, set of tools to perform the exercises, a smart calendar to program the baby activities, all of this, inside of a beautiful bag, which can be also used as a diaper bag. MVP: It will be the “KIT” APP, released in Portuguese, English and Spanish. Customer: Parents, and their families with babies from 0 to 1 year.