About
SAPPOS is a "SOCIAL ELECTRONIC TV GUIDE" in form of an app for iOS and Android. SAPPOS tells you WHAT TO WATCH by showing you recommendations which are based on: (a) your behavior and as well (b) on what your friends are (were) watching. SAPPOS´ lead market is Brazil but can be expanded later to various countries. Why BRAZIL? 1. It is the most viral country in the world 2. with high penetration of social media and TV. 3. Compare it to US patterns: In Brazil there is every day Superbowl: Every day more than half of the population are concentrated on the same programs e. g. Soccer and Telenovela are Brazilian phenomenas.