Ocapi

In Brazil retail advertisers have yearlong contracts and occupy up to 70% of the ad inventory on portals, but the aggressive pricing required to close the deals result in low margins (around 15% of the revenue). In this scenario the optimization is mandatory to create more value and increase the profits, however the traditional ad servers, such as Double-Click and Real Media, fail to optimize retail campaigns. Our platform helps the publisher to reduce operational cost of retail display campaigns with dynamic ads and create new revenue streams through contextual and retargeting campaigns. Our white-label solution is sold in a CPM or revenue-share model, and empowers the publisher to better control how they sell each impression leveraging the value of their own data.