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Gifter: Group gifting Facebook app and site - User adds gift, and reason, promotes on social media - Friends contribute through PayPal, user gets coupon Buzztore: Social commerce game Facebook app and site - User creates store and sells ecommerce products to friends - Points, badges and incentives to consumers and sellers FashionClick: Fashion coupons Facebook app and site - Coupons of 90% off at partner store, no commission - Contest: buy and indicate coupons to star campaign